BRAND REDESIGN
A comprehensive rebranding and redesign effort for Salam Lab, a humanitarian NGO, encompassing its brand identity, website, and social media presence.
SKILLS
PROBLEM
Salam Lab’s previous brand identity was limited to a simplistic logo, failing to effectively represent the organization’s mission and values. Additionally, their existing website and social media presence were outdated and inefficient, lacking cohesion and failing to meet the NGO’s needs. These shortcomings hindered Salam Lab’s ability to engage with its audience effectively and amplify its impact in the digital space.
CHALLENGES
The project’s main challenge was to modernize Salam Lab’s brand identity and online presence while adhering to existing brand guidelines. This included redesigning the logo, updating colors and typography, and creating a cohesive visual language. Additionally, optimizing the WordPress website for better performance and improving social media graphics and editorial themes required strategic planning to maintain consistency and attractiveness.
SOLUTION
I led a comprehensive rebranding and redesign project for Salam Lab, focusing on its brand identity, website, and social media presence. This included developing a multifaceted brand identity system, optimizing the WordPress site for better performance and usability through user experience analysis and content strategy, and upgrading social media graphics and editorial themes to align with the new branding while ensuring consistency and attractiveness.
EFFECTS
The solutions implemented led to significant enhancements for Salam Lab. The updated brand identity and online presence effectively convey the organization’s mission and values, fostering increased stakeholder engagement. The optimized website offers improved speed, responsiveness, and user experience, enhancing accessibility and information dissemination. Furthermore, the upgraded social media graphics and editorial themes bolster Salam Lab’s visibility and impact online, contributing to a cohesive and appealing digital presence.
